COACHES, CREATIVES & WELLNESS PROS
COACHES, CREATIVES & WELLNESS PROS
FREE GUIDE
13 Money Leaks
Draining Your Profits
—and how to fix them fast!
Stop letting sneaky money leaks steal your hard-earned profits. This free guide shows you the 13 biggest leaks and how to plug them fast — so you can keep more $$$$ in your business and your pocket!
FREE GUIDE
13 Money Leaks
Draining Your Profits
—and how to FAST!
Stop letting sneaky money leaks steal your hard-earned profits. This free guide shows you the 13 biggest leaks and how to plug them fast — so you can keep more $$$$ in your business and your pocket!
IT’S HARD TO GROW YOUR BUSINESS
When Your Finances Are Hot Mess...
YOU'RE NOT ALONE IF...
You’re avoiding your books because you don’t even know where to start.
You don’t know how much you can pay yourself —and you don’t know how much to keep aside for taxes when you do!
You don’t sleep at night worrying about tax bills —how much do you owe? and how on earth will you pay it?
You don’t know where your money is going or if you can invest it in team, software, inventory...
Bookkeeping is so boring and time-consuming; it drains your energy for everything else.
It doesn't have to be this way...
IT’S HARD TO GROW YOUR BUSINESS
When Your Finances Are Hot Mess...
YOU'RE NOT ALONE IF...
You’re avoiding your books because you don’t even know where to start.
You don’t know how much you can pay yourself —and you don’t know how much to keep aside for taxes when you do!
You don’t sleep at night worrying about tax bills —how much do you owe? and how on earth will you pay it?
You don’t know where your money is going or if you can invest it in team, software, inventory...
Bookkeeping is so boring and time-consuming; it drains your energy for everything else.
It doesn't have to be this way...
IMAGINE, ONE MONTH FROM NOW...
Your books are organized, accurate, and up-to-date.
You know exactly where your money is going—and how to keep more of it.
Tax season? Handled. No surprises, no stress, just flow.
You can finally pay yourself (and not just in coffee money!).
And you’re making confident CEO growth moves and
re-investing in your business based on real numbers...
(not guesswork!)
Best of all? Your business runs smoothly, and you sleep like a baby come tax time.
THIS COULD BE YOU ONE MONTH FROM NOW...
Your books are organized, accurate, and up-to-date.
You know exactly where your money is going—and how to keep more of it.
Tax season? Handled. No surprises, no stress, just flow.
You can finally pay yourself (and not just in coffee money!).
And you’re making confident CEO growth moves and re-investing in your business based on real numbers... (not guesswork!)
Best of all? Your business runs smoothly,
and you sleep like a baby come tax time.
Things were just a huge mess before. Now, I know exactly what’s going on with my numbers!
After my last bookkeeper resigned, I realized my books were in a huge mess, I didn’t know who had paid, who hadn’t, it was just messy! Debbie came in and set up Xero, cleaned things up, created simple reports. Things just work now. I know what’s going on with my finances... and I can make decisions way faster because I’m not second-guessing everything.
Pam, JCC Chamber of Commerce.
3 WAYS WE CAN HELP YOU
What would help you breathe easier?
MONTHLY DONE-FOR-YOU
BOOKKEEPING + CFO INSIGHTS
Ready for more freedom! Hand over your books and let us crunch the numbers so you can get back to growing your business. From clean books and smart insights to part-time CFO strategy — you'll know when you can make CEO growth moves!
ONCE-OFF SERVICES
CATCH-UP, CUSTOM REPORTS & DEEP DIVE INTENSIVES
From catching up a year of bookkeeping in a flash, tidying messy records, or setting up custom reports, to turbocharged intensives on pricing, cashflow, or launch planning — whatever your once-off project needs, we’ve got you covered.
DO-IT-YOURSELF
DIY YOUR BOOKS
THE EASY WAY
Not ready for a bookkeeper (yet)? Our DIY tools keep you on top of your numbers without the overwhelm. From a simple Tracker, to hands-on membership support, or a fast catch-up workshop — we’ve got you. Simple. Smart. Sorted.
3 WAYS WE CAN HELP YOU
What would help you breathe easier?
3 WAYS WE CAN HELP YOU
What would help you breathe easier?
MONTHLY DONE-FOR-YOU
BOOKKEEPING & CFO INSIGHTS
Ready for more freedom! Hand over your books and let us crunch the numbers so you can get back to growing your business. From clean books and smart insights to part-time CFO strategy — you'll know when you can make CEO growth moves!
ONCE-OFF SERVICES
CATCH-UP, CUSTOM SET-UPS
& DEEP DIVE INTENSIVES
From catching up a year of bookkeeping in a flash, tidying messy records, or setting up custom reports, to turbocharged intensives on pricing, cashflow, or launch planning — whatever your once-off project needs, we’ve got you covered.
DO-IT-YOURSELF
DIY YOUR BOOKS LIKE A PRO
Not ready for a bookkeeper (yet)? Our DIY tools keep you on top of your numbers without the overwhelm. From a simple tracker, to hands-on membership support, or a fast catch-up workshop — we’ve got you. Simple. Smart. Sorted.
MEET THE CO-FOUNDERS DEBBIE + TONI
WE'RE ENTREPRENEURS TOO
I'm Debbie, CFO with 25+ years financial savvy
I'm Toni, Business Coach & Marketing Consultant
We’ve built businesses. We’ve launched offers.
We’ve hit our own “WTF?!” moments.
And that’s why we founded WTF Accounting. Because we’ve been there.
We know the real flex isn’t how much you sold, it’s how much you can take home.
And that’s why we don’t just “do your books”— we male sense of the numbers too.
We look for profit leaks and share strategic financial insights
so you can make confident CEO money moves and know
when to hire, invest, or give yourself a raise.
We’re all about profit first businesses - so you can build a business
that supports your customers and you!
Our mission? To help 1000+ female entrepreneurs grow their dream businesses
with finances that actually feel good.
MEET THE CO-FOUNDERS DEBBIE + TONI
WE GET IT. WE'RE ENTREPRENEURS TOO
I'm Debbie, CFO with 25+ years
financial savvy
I'm Toni, Business Coach
& Marketing Consultant
We’ve built businesses, launched offers & had our
own “WTF?!” moments.
And that’s why we founded WTF Accounting. Because we’ve been there. We know the real flex isn’t how much you sold, it’s how much you can take home.
And that’s why we don’t just “do your books”— we male sense of the numbers too. We look for profit leaks and share strategic financial insights so you can make confident CEO money moves and know when to hire, invest, or give yourself a raise.
We’re all about profit first businesses - so you can build a business that supports your customers and you.
Our mission? To help 1000+ female entrepreneurs grow their dream businesses with finances that actually feel good.
WHO WE
WORK WITH
We know not all businesses are the same. And we’re not a one stop shop.
We love working with online service businesses making a difference, especially coaches, creatives & wellness pros!
If that’s you, welcome to the fam!
We get you. We know you need more than just numbers - you need numbers that make sense - in your industry - to drive growth decisions.
We’re here for that.
WHO WE WORK WITH
We know not all businesses are the same. And we’re not a one stop shop.
We love working with online service businesses making a difference.
If that’s you, welcome to the fam! We love working with:
We get you. We know you need more than just numbers...
You need numbers that make sense, in your industry, to drive growth decisions.
We’re here for that.
Not ready for a bookkeeper yet?
Grab the Profit Pulse Tracker and get
your books DIY’d easy peasy in less
than 30 minutes a month!
(no WTF moments trying to make complicated
software balance!)
😅 2 years of catch-up, finally DONE—and it was way easier than I expected.
“I wasn’t ready to hire a bookkeeper, but I knew I needed to get organized. The Profit Pulse Tracker helped me finally get my expenses in order and track my capital. It’s all filed now—no more stressing about taxes or losing sleep over it.”
Michael, MissyMey Books.
Latest On The Blog...
No blogs found
Not ready for a bookkeeper yet?
Grab the Profit Pulse Tracker and get your books DIY’d easy peasy in less than 30 minutes a month!
(no WTF moments trying to make complicated software balance!)
Latest On The Blog
No blogs found
😅 2 years of catch-up, finally DONE—and it was way easier than I expected.
“I wasn’t ready to hire a bookkeeper, but I knew I needed to get organized. The Profit Pulse Tracker helped me finally get my expenses in order and track my capital. It’s all filed now—no more stressing about taxes or losing sleep over it.”
Michael, MissyMey Books.
FREE GUIDE
71 TAX DEDUCTIONS FOR SMALL BUSINESSES
Numbers don’t have to scare you!
Stay on top of your numbers and stop stressing over taxes with this easy-to-follow checklist.
FREE GUIDE
71 TAX DEDUCTIONS FOR SMALL BUSINESSES
Numbers don’t have to scare you!
Stay on top of your numbers and stop stressing over taxes with this easy-to-follow checklist.
Isn’t it time you worked with a bookkeeper, who doesn’t just do the books—
Isn’t it time you worked with a bookkeeper, who doesn’t just do the books—
Isn’t it time you worked with a bookkeeper, who doesn’t just do the books—
Got Questions?
Want to work with us, but not sure which package is right for you
- book your Complimentary Discovery Call.
Not ready for a bookkeeper yet?
We’ve got a DIY solution that will knock your socks off and make
your finances easy peasy lemon squeezy, so you always know
what’s going on with your numbers!
(no WTF moments trying to make expensive software balance
- in fact - no expensive software required. period.)
FEMALE FOUNDERS, SERVICE PROVIDERS & ENTREPRENEURS
Take Control of Your Finances
& Build a Profitable, Purpose-Driven Business!
Get one actionable step every day for two weeks to help you master your bookkeeping, accounting, and financial strategy. Then, continue with weekly tips to keep you empowered and confident in your financial growth.
It's 100% free—join the female founders who are building businesses with purpose and profit!
FREE GUIDE
THE ENTREPRENEUR'S GUIDE TO DIY BOOKKEEPING MADE EASY
Stay on top of your numbers and stop stressing
over taxes with this easy-to-follow checklist.
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